


The global development of enterprises cannot be achieved without a high-quality and capable sales team. Faced with the diverse international market environment, how to cultivate an excellent sales team? On January 8th, the sales team of Tofflon Joy gathered in Dongtai for a two-day sales training.
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In this training, we will provide systematic technical empowerment to the sales team, conduct an in-depth analysis of Tofflon Joy's product matrix and service system, and comprehensively enhance their professional service capabilities. Only through continuous learning and improvement can we win the trust of customers with more professional, authoritative, and high-quality services.
At the second stop of this training, we led the sales team into the production workshop of Tofflon Joy to closely experience the excellent quality behind high-standard products. Through on-site observation, the team will intuitively understand how precision manufacturing technology endows products with differentiated competitive advantages, while strengthening the ability to explain quality in terminal sales, significantly enhancing sales conversion confidence and market competitiveness.


In the future, Tofflon Joy will continue to upgrade its training system to help sales personnel achieve capability leapfrogging, promoting a two-way pursuit of personal growth and business breakthroughs!



The year 2025 marks another significant milestone in the development history of Tofflon Joy. Facing a complex and rapidly changing market environment, we have achieved remarkable growth in performance through precise market insight and efficient execution capabilities, injecting strong momentum into the company's sustainable development.



At the beginning of the meeting, Mr. Zhao Guoxing, General Manager of Tofflon Food Engineering, delivered a speech and expressed gratitude to the sales team for their hard work over the past year. Mr. Zhao conducted a multi-dimensional analysis of the achievement of the sales targets for Tofflon Food in 2025, reviewed the deficiencies in marketing, and elaborated on the thinking regarding the sales development direction for 2026.


Mr. Yu Fengjie, General Manager of Tofflon Joy, systematically analyzed the performance of each team in 2025 and scientifically divided the core indicators for 2026. Based on the industry development trend, Mr. Yu clarified the company's strategic planning and development goals for the new year, emphasizing innovation-driven high-quality development. He required each team to strengthen team capacity building and information channel integration, while increasing product and company brand promotion efforts to promote bidirectional growth in both international and domestic markets.


Mr. Tang Guanghai, General Manager of Tofflon Huihe, conducted an in-depth analysis of core indicators such as sales performance, revenue, output value, and profit from 2023 to 2025, and made strategic planning for the path of business growth breakthrough in the next three years. He emphasized that in the future, it is necessary to create a brand, expand global marketing, focus on product innovation, and simultaneously build global engineering implementation capabilities to achieve comprehensive improvement in efficient delivery, operational efficiency, and benefits.


Mr. Mei Dehong, the Marketing Director of Tofflon Joy, conducted a comprehensive review of the market work in 2025, summarizing the highlights and numerous shortcomings. For 2026, Mr. Mei will focus on laying out exhibition plans, planning to establish a training center, continuously improving the construction of various sales tools, and strengthening the training of marketing awareness for all employees. In addition, it is necessary to deepen brand power construction and make suggestions for the core product line: accelerate the strengthening and supplementation of the supply chain, enrich the technical team, strictly control quality, promote the formation of differentiated competitive advantages, and create higher value for customers.


Subsequently, the international marketing and domestic sales teams took turns to report on their work achievements in 2025, summarizing their experiences and shortcomings. Each representative provided an in-depth analysis of regional market dynamics, shared cutting-edge insights and practical experience, and engaged in multi-dimensional discussions on sales team building and management. In the next stage, they will focus on deepening the maintenance of old customer relationships while simultaneously expanding new customer resources; advocating a diversified thinking mode to enhance team collaboration efficiency and cohesion; and jointly promoting the company's sales performance breakthrough and brand value enhancement.

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Finally, Mr. Zhao expressed that the three-day meeting had yielded fruitful results, deserving deep reflection from everyone. Behind each set of data lay the arduous journey of the sales team. Although the industry continues to evolve, the belief in creating value for customers remains steadfast. We must uphold professionalism, as brilliant achievements are not achieved through waiting, but through hard work.
In 2026, let us ignite a more passionate journey with our professionalism and perseverance!

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